Are you concerned about losing market share when your brand is out of advertising for some time?
Are you worried that your brand’s market share might decline when your competitors offer discounts?
Do you assess that your share will drop if you do not keep running discount promotions on your brand?
Do you feel that, in an inflationary situation, increasing your price to the extent that most of your competitors do will put the market position of your brand at risk?
Are you at times questioning the effectiveness of your brand communications, feeling that messages are wearing out and therefore embarking on new campaigns to improve results?
These are common dilemmas faced by many marketers and all the above are signals of weakening of the brand equity.
This is not the case for δifferentiated brands. They have solid answers to these questions.
We at δifferentiate Co. specialize in building your brand equity and eventually your company equity through differentiation.
So what’s in differentiated brands?
The differentiated brands are the most capable of building strong bonds with consumers and therefore enjoy a long term successful market position.
δifferentiated brand characteristics
1
Enjoying a dominant position in the market.
2
Selling 15-20% more expensive than their competition without resorting to price offers and discounts.
3
It withstands the discount promo attacks of competitors.
4
It has the same clear differentiated communication concept unchanged since its creation.
5
Being able to withstand economic fluctuations even when they are not advertised.
6
It does not resort to discount actions to maintain its market share.
7
Differentiation acts as a barrier to entry for competitors
We have the know-how, the experience, and the methodology to differentiate a brand, resulting in equity growth and enhancement of market valuation.
What does the brand stand for that is differentiated from the rest of the brand scape?
- Suggesting the specific decisions that will yield the desired results and using our brand stewardship methodology to maintain the invulnerability of the brand.
- What we actually do is build equity, with short-term results in the financial company performance as well as long-term equity gains.
NOT ALL BRANDS CAN EVENTUALLY BE DIFFERENTIATED!
We will be pleased to have a discussion with you to explore the potential of your brand to become a differentiated brand!
Book a meeting here with us !
Our team
Vankelis Georgiades
Equity enhancer
Gerasimos Neofytos
Campaign evaluator
Stathis Georgiadis
Equity enhancer & brand stewardship specialist
Konstantinos Fotopoulos
Administrator
Iliana Georgiadi
Campaign Evaluator
Business news: δifferentiate: Μια εταιρεία που… διαφέρει
H διαφοροποίηση είναι μια διεργασία που λαμβάνει χώρα στο μυαλό του καταναλωτή. Mε τη διαμόρφωση της διαφοροποιημένης αντίληψης για τη μάρκα, η δifferentiate χρησιμοποιεί την εξειδικευμένη τεχνογνωσία της στον τομέα marketing/επικοινωνίας, για να αναδείξει τα μοναδικά χαρακτηριστικά της μάρκας. Kάτι που θα την βοηθήσει να κερδίσει την προτίμηση του καταναλωτή, δημιουργώντας ισχυρούς-άρρηκτους δεσμούς μαζί της.