Are you concerned about losing market share when your brand is out of advertising for some time?

Are you worried that your brand’s market share might decline when your competitors offer discounts?

Do you assess that your share will drop if you do not keep running discount promotions on your brand?

Do you feel that, in an inflationary situation, increasing your price to the extent that most of your competitors do will put the market position of your brand at risk?

Are you at times questioning the effectiveness of your brand communications, feeling that messages are wearing out and therefore embarking on new campaigns to improve results?

These are common dilemmas faced by many marketers.

Differentiated brands have solid answers to these questions. For marketers who manage differentiated brands, this is not a burden for them.

So what’s in differentiated brands?

The differentiated brands are the most capable of building strong bonds with consumers and therefore enjoy a long successful market position.

δifferentiated brand characteristics


Enjoying a dominant position in the market.


Selling 15-20% more expensive than their competition without resorting to price offers and discounts.


Being able to withstand economic fluctuations even when they are not advertised.

Differentiate specializes in building company equity through differentiating your brand’s growth.

We have the know-how, the experience, and the methodology to differentiate a brand, resulting in equity growth and enhancement of market evaluation.

What the brand stands for that is differentiated from the rest of the brand scape?

  • Suggesting the specific decisions that will yield the desired results and using our brand stewardship methodology to maintain the atrocity of the brand.
  • What we actually do is build equity operations, with short-term results in the financial company position as well as long-term equity gains in market evaluation.


We will be pleased to have a discussion with you to explore the potential of the brand or event!

Book a meeting here with us !



Our team

Vankelis Georgiades

Equity enhancer

Gerasimos Neofytos

Campaign evaluator

Stathis Georgiadis

Equity enhancer & brand steward specialist

Konstantinos Fotopoulos

Administrator & stack organizer

Iliana Georgiadi

Campaign Evaluator

Business news: δifferentiate: Μια εταιρεία που… διαφέρει

H διαφοροποίηση είναι μια διεργασία που λαμβάνει χώρα στο μυαλό του καταναλωτή. Mε τη διαμόρφωση της διαφοροποιημένης αντίληψης για τη μάρκα, η δifferentiate χρησιμοποιεί την εξειδικευμένη τεχνογνωσία της στον τομέα marketing/επικοινωνίας, για να αναδείξει τα μοναδικά χαρακτηριστικά της μάρκας. Kάτι που θα την βοηθήσει να κερδίσει την προτίμηση του καταναλωτή, δημιουργώντας ισχυρούς-άρρηκτους δεσμούς μαζί της.