How to differentiate a commodity like milk?


We differentiated Rhodope milk from competitors by highlighting its purity and traditional production methods, resulting in the distinct Rhodope Milk brand. This differentiated communication led to significant market response and increased engagement across traditional and digital media platforms.


The Rhodope Milk campaign continues to thrive, with traditional Rhodope yogurt claiming the top spot in its category. This success underscores the effectiveness of our brand differentiation strategy in driving market leadership and consumer preference while enhancing brand equity.